With the new tremendous rise in clients perusing the web on handheld gadgets, for example, mobile telephones, and all the more as of late tablet PCs, the top organizations have needed to investigate inventive strategies for digital marketing mobile applications to make the most of this new chance. The choices open to mobile advertisers have expanded hugely over the recent years, specifically the development of touch screen innovation driven by the enormously well known iPhone, and the innovation utilized takes into consideration up to this point unfathomable marketing innovation to go to the front. In view of the rate at which this innovation has arisen there is presently no publicizing ‘rule book’ from which organizations can base a mission, so it has prompted various astute and inventive techniques by a portion of the universes’ top brands to start to lead the pack in this field.
Another zone still in its early stages yet which is seeming as though turning into a noticeable innovation is mobile installment, the office to pay for items and administrations utilizing just your mobile telephone. Starbucks have been one of the first to take on this innovation, permitting clients to purchase espresso through its iPhone application. There are organizations looking to preliminary another framework which will permit telephones to work along these lines to charge cards, with the handset being held up to an installment terminal and the cash being removed consequently from the clients account. Again this is in its early stages so it very well might be some time before it becomes ordinary however the underlying signs are empowering that it very well may be received as a suitable strategy for installment.
Today, in 2019 we count mobile SEO marketing among the digital marketing strategy. Enhance the demand for mobile devices influence all business sphere. A marketer must regularly update the digital marketing strategy to win the competition. Innovation remains developing and we as a whole need to stay aware of the most recent patterns to ensure that we create an effective digital marketing strategy. Today, it is the ideal time to ponder what worked the previous period and how the most recent trends will influence our digital marketing strategy. Here are the fundamental trends you need to know and how to include them in your current digital marketing strategy. First and foremost, we want to underline primary trends in digital marketing strategy.
Trends in digital marketing strategies for mobile apps
Videos in digital marketing strategy
Video contents will continue to rise. As increasingly social media channels put resources into videos, digital marketers are investing in the video to connect with their target group. On the other hand, we must consider setting goals in video marketing. Testing the better videos for our audience may take much time, but this analyses process is essential for mobile app marketing.
Today, social media channels prefer to use short videos, but the investigations may show us different result about our user groups. For instance, one of the most popular social platforms Instagram will put resources on IGTV in order to set this part as a new channel to use long video contents. Maybe there is a chance to defeat the competition in advance. Because IGTV will be favored in a while.
Another new trend in digital marketing strategy is video advertisements. It can drive conversions and boost brand awareness. Some digital marketers state that video advertisements are the essential method in digital marketing strategy and the audience gets critical information about products or services before buying them. Digital marketers should optimize the video contents for marketing while the clarion call must be apparent and not hard. Creating alluring video contents is essential, and they must engage the audience to continue watching.
Artificial Intelligence and Augmented Reality in digital marketing strategy
Artificial Intelligence changes mobile app marketing. The world has already tested it in personalization, customer experience, data analytics, etc. So, we highly recommend the usage of Artificial Intelligence in the new digital marketing strategy. Personalization is really vital than before, and clients are expecting an incredible shopping experience from brands.
It’s fascinating that 73% of users want to give up information for an increasingly customized advertisement experience.
That’s why experts suppose Artificial Intelligence as a connection between the client and the product. Furthermore, regarding investigations, Artificial Intelligence will increase to more than seven billion dollars per year by 2022.
Additionally, augmented reality has become an important position within the digital marketing strategy. Today many businesses understand that augmented reality may be helpful for app marketing and can boost messages of their brands. Different industries and different companies have already tested augmented reality in their marketing strategy, and customers are able to use it even more. Businesses can add augmented reality to the digital marketing strategy for several reasons. Here are some of them:
Increase customer experience
Tell a story
Boost brand awareness
Use of gamification to promote the services
A new method for reaching the audience and for creating engagement
GARTNER expects that more than 100 million people will purchase with Augmented Reality in two years. That’s why this period is a perfect chance to search how Augmented Reality works in our digital marketing strategy.
Data-driven digital marketing strategy
data driven digital marketing strategy
Many successful marketing tactics depend on data to legitimize their approach. The more social platforms and channels we are testing, the higher the entrance to data analytics. These actions trigger the increase of collecting it all together with the addition of the relevant mobile apps. We can benefit from Martech in this competition to raise the reach of our digital marketing campaigns and clarify our strong influence sides.
A data-driven digital marketing strategy can assist us in getting more information about our customers to develop our campaigns and future methods. In other words, data-driven digital marketing strategy can provide us to increase the customer experience with the personalization. Alternatively, the usage of data-driven digital marketing strategy can even help us to make more productive campaigns to reach the target audience.
Social Media world is changing with stories. They are as of now sufficiently engaging to attract more digital marketers to test them, and we see that this process is going to be more critical in the following years.
Vertical content is all the more engaging in mobile app marketing, and Stories play a part in most social media platforms, and Instagram is the most popular social media channel to post them.
Nowadays, approximately 400 million social media users use stories daily, and the statistics indicate that these users are more engaged to share stories than new posts on feeds.
But how the corporative users benefit from social media stories? What is the profit of stories for their digital marketing strategy? Corporative users or brands see the stories as verification of authenticity. They use many countdowns, video contents, giveaway contests, polls that are able to attract the audience. If we compare the structures, there is no fundamental difference between stories and news feeds. Therefore stories don’t need creative professional support, but it doesn’t mean that the current strategies are enough.
We mean that if you haven’t added stories to your digital marketing strategy yet, so it is a moment to decide it. Create a new feature for your app and include it to the marketing strategy.